iPhone 17 Pro to Feature Breakthrough Anti-Reflective Display Technology
Initial rumors about Apple canceling its new display technology appear to be inaccurate. Instead, the iPhone 17 Pro and Pro Max are expected to feature a less reflective and more scratch-resistant screen when they launch later this year.
Latest Developments
According to MacRumors, this new screen technology was originally expected to debut in 2024. However, it will only be implemented on the iPhone 17 Pro and Pro Max models. The iPhone 17 and 17 Air will not include this feature.
Notably, the technology was reportedly scrapped in May this year due to production issues. Fortunately, Apple’s suppliers have now resolved these issues successfully.
Why This Matters
As competitors like Samsung have already introduced new anti-reflective coatings on the Galaxy S25 Ultra, Apple adopting a similar technology is crucial to maintain competitiveness. The Galaxy S25 Ultra features Corning Gorilla Glass Armor 2, which reduces glare by 75% in sunlight.
Apple’s new display tech promises to be more durable than the Ceramic Shield previously used on past iPhone models.
Other Key Highlights
-
Ceramic Shield debuted with the iPhone 12 in 2020 and has been used across all models, not just Pro variants.
-
The new supplier for this advanced display has not yet been revealed, although Corning was the manufacturer behind the Ceramic Shield.
-
Limiting this technology to the Pro line allows Apple to justify the higher price tag.
-
Although smartphone screens are already easier to view in bright light, this new technology offers a strong reason to upgrade.
-
A challenge lies in reducing glare without compromising display vibrancy—something Apple must address.
Other Expected Upgrades on iPhone 17 Pro
In addition to the display, the iPhone 17 Pro is expected to feature:
-
Upgraded 12GB RAM
-
Premium 48MP telephoto lens (making all three rear cameras 48MP)
-
A new rectangular camera module design
When Will iPhone 17 Pro Launch?
Traditionally, Apple unveils new iPhones in early September, and this year should be no exception. The iPhone 17 series is expected to be introduced around this time.
With improvements in display, performance, and camera, the iPhone 17 Pro could be one of the most anticipated flagship phones of 2025—especially for users who spend a lot of time outdoors or demand high durability.